Brasília

If you have been privy to any ladies chatting over coffee recently, you may have overheard the word 'Pandora'. However, before you start wondering why there is suddenly such an interest in Greek mythology, listen a little longer and you may realise that this is a new type of jewellery taking the world by storm.

The jewellery jinx

As a woman, it is sometimes difficult to decide on what jewellery to wear, especially on special occasions. There will be the necklaces given to you by your partner, the bracelet that was a recent gift from your sister, and the rings that you inherited from Aunt Doris...

Much as you would like to wear all these items, they just don't go. And to make it worse, each birthday brings more jewellery, thus adding to these tricky choices.

What is Pandora?

Pandora is a modern form of charm bracelet (or necklace), where you can build up a collection of exquisitely designed beads.

You can purchase the special bracelet or necklace, in leather, silver or gold. The beads are then added in the order you choose, which means you can wear all your birthday gifts at once, without appearing inelegant. You end up with a unique charm bracelet, filled with memories and meanings exclusive to you.

Are they a good gift?

The beads range in price from ￡30 and come in an impressive range of designs and styles. Once you know that your birthday girl collects Pandora, you can go into a registered Pandora re-seller with their details and (if they have registered) you can see which charms they already have - ensuring that you get them a unique gift.

Suitable occasions

With the huge range of Pandora charms available, you are sure to find the perfect gift for any occasion. With a range of heart charms, you could show the one you love how much you care this Valentines day, or perhaps greet a graduate with a Graduation cap charm? With designs varying from coloured glass, through to enamelled pieces, animal designs and even a coffee cup there really is something for everyone.

Looking after your Pandora collection

A beautiful Pandora bracelet should last a lifetime, although the beads may pick up a bit of dust and dirt, especially if worn often. Not wearing your bracelet could allow the silver tarnish however - so either way you will probably want to clean it at some point.

Any shop which sells Pandora should be able to give advice, and often sell, products designed for cleaning your bracelets and charms. However, for a cheaper option - using warm soapy water and a soft toothbrush often works well. Stay away from harsh chemical cleaners and metal polishes as they could damage the more delicate beads on your bracelet.

History of Pandora

The Pandora brand has been built up from the vision of a Danish couple, Per and Winnie Enevoldsen. Starting off with their own jewellers shop in Copenhagen, they soon shifted focus to wholesale and then to production.

The modern charm bracelet concept was introduced in 2000, and has been a huge success, gaining a worldwide appeal and expanding to Pandora stores across the globe.